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Real-World AI Applications

The exam often describes a business situation and expects you to name the kind of AI application behind it. Most real-world uses fall into a small set of families: seeing (computer vision), understanding language (natural language processing), hearing (speech recognition), suggesting…

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Real-World AI Applications

The exam often describes a business situation and expects you to name the kind of AI application behind it. Most real-world uses fall into a small set of families: seeing (computer vision), understanding language (natural language processing), hearing (speech recognition), suggesting (recommendations), spotting the unusual (fraud and anomaly detection), looking ahead (forecasting), answering from a company's own documents (knowledge bases) and taking actions (agents). This lesson gives you a quick way to recognize each one.

Seeing, Reading and Hearing

Computer vision lets software interpret images and video: detecting defects on a production line, recognizing objects in photos, or flagging unsafe content. On AWS, Amazon Rekognition analyzes images and video, and Amazon Textract extracts text and data from scanned documents.

Natural language processing (NLP) works with written language: finding the sentiment of a review, pulling names and places out of an email, or summarizing a report. Amazon Comprehend is AWS's NLP service.

Speech recognition turns spoken audio into text, for example for call transcripts or video captions. Amazon Transcribe does this. The opposite direction, turning text into speech, is Amazon Polly.

Suggesting and Spotting the Unusual

Recommendation systems suggest products, films or articles based on what a person and similar people have done before. Amazon Personalize is AWS's managed recommendation service.

Fraud detection looks for transactions or behavior that don't fit the normal pattern. It's often built as a classification model trained on labeled fraud cases, or as anomaly detection when labels are rare. Both can be built on Amazon SageMaker AI.

Looking Ahead

Forecasting predicts future values from historical patterns over time: next month's demand, next week's call volume, or the energy needed tomorrow. Because the data is ordered in time, this is called time-series forecasting. SageMaker AI, including the no-code SageMaker Canvas, can build time-series forecasts.

Knowledge Bases and Agents

Knowledge bases let people ask questions in plain language and get answers drawn from an organization's own documents, such as policies, manuals or wikis. The system retrieves the relevant passages and a generative model writes an answer based on them. Amazon Bedrock Knowledge Bases provides this.

Agentic AI goes a step further: instead of only answering, an agent works out the steps needed to complete a task, calls tools or company systems to carry them out, and checks the results. Rebooking a cancelled trip across flight and hotel systems is an agent's job. Amazon Bedrock Agents and Amazon Bedrock AgentCore support building agents.

On the Exam

Match the verb in the scenario to the family:

The business wants to...Application
Inspect images or videoComputer vision
Understand or extract meaning from textNLP
Turn speech into textSpeech recognition
Suggest items to each userRecommendation system
Catch unusual transactionsFraud or anomaly detection
Predict future values over timeForecasting
Answer questions from its own documentsKnowledge base
Complete multi-step tasks using its systemsAgentic AI

The common trap is confusing a knowledge base with an agent. If the system only answers, it's a knowledge base. If it also takes actions in other systems, it's an agent.

Quiz me on this
A manufacturer wants cameras on its assembly line to automatically flag parts that have scratches or dents before they are packed. Which type of AI application does this describe?
  1. Natural language processing
  2. Recommendation system
  3. ✓ Computer vision
  4. Speech recognition
A company wants employees to ask questions such as "How many vacation days do I carry over?" in plain language and receive answers based only on its internal HR policy documents. Which AI application BEST fits?
  1. ✓ A knowledge base that retrieves relevant passages for a generative model to answer from
  2. A time-series forecasting model trained on several years of employee leave records
  3. A fraud detection model that flags unusual vacation requests for review
  4. A speech recognition system that transcribes every one of the HR team's weekly meetings
A travel company wants an AI system that can take a customer request such as "My flight was cancelled, rebook me tomorrow and move my hotel night", check availability through the company's booking APIs, and complete both changes. Which type of AI application is required?
  1. A knowledge base that answers questions from the company's travel policy documents
  2. A recommendation system that suggests destinations based on past trips
  3. A classification model that labels each request by its travel category
  4. ✓ An AI agent that plans the steps and calls booking systems to complete them
Computer vision
AI that interprets images and video, for example to detect defects, recognize objects or moderate content. AWS example: Amazon Rekognition.
Recommendation system
Suggests items to each user based on their behavior and that of similar users. AWS example: Amazon Personalize.
Time-series forecasting
Predicts future values from data ordered in time, such as demand or call volume.
Knowledge base (AI application)
Answers plain-language questions using an organization's own documents. It retrieves relevant passages for a generative model to answer from.
Knowledge base vs agent
A knowledge base only answers questions. An agent also plans steps and takes actions by calling tools and systems.